Sun-Maid Raisins Girl

The Sun-Maid Raisins girl is a familiar image to most consumers. The images on the left show the latest makeover contrasted with a very early image dating back to the 1910’s. The face on the right was updated in 1970 and did not change until the its very recent makeover (which is why it probably looks familiar). What could be some reasons for the latest changes?

Sun-Maid Raisins girl - Now and then (sun-maid.com).

The familiar Sun-Maid Raisins girl (sun-maid.com).

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s