Aunt Jemima

Check out how the Aunt Jemima image is used in each of the ads below. It’s interesting how in the older ad, Aunt Jemima is a “lively” character with speaking parts, while in the newer ad Aunt Jemima is merely a logo (but an updated logo at that). What other changes do you notice? One similarity that we see is that both ads are social to a degree. The older ad is a cartoon, and the newer ad can be clicked to “like” on Facebook. We’ll discuss more about how the product has changed along with the ad faces in the “Ad faces and products” section.

Then (doobybrain.com)

Now (auntjemima.com)

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