Betty Crocker

It seems that the look of Better Crocker has changed along with Betty Crocker’s products. Note how the 1957 ad showcases a “housewife” image of Betty Crocker, but the 2011 ad simply features the Betty Crocker “spoon” logo. In addition, the 1957 ad is text heavy, but the 2011 ad seems cleaner and contains litte text.

Take a look at the following photos, and feel free to offer your own comments. If you have extensive remarks or supplemental images, submit your thoughts to the Mail Bag so that we can adequately display your ideas.

Betty Crocker ad - 1957 (bettycrocker.com)

Betty Crocker ad - 2011 (bettycrocker.com)

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